New Train to Gain communications campaign goes live
Train to Gain advertisements emphasise the importance of training during the tougher economic climate.
A high-impact marketing and communications campaign has begun, highlighting the breadth of support available to businesses through Train to Gain and the huge benefits of developing new skills and retraining.
The latest Train to Gain TV advertisements will run until November 30, while the radio campaign will be on air from November 17 to 30.
The distinctive 30 and 40-second advertisements are part of the ongoing skills campaign. Targeted at small and medium-sized enterprises in particular, the advertisements emphasise the importance of training during the tougher economic climate and show the positive impact that developing the skills of your workforce can have on the long-term future of your business.
Like its predecessor, the new Train to Gain campaign puts hands at the very heart of the advertising strategy. It also uses the skills campaign’s strapline, “Our future. It’s in our hands.”
While the first Train to Gain advertisements depicted a lorry with a painted hand on the front, the latest campaign features a powerful display of dancers’ hands.
The advertisements conclude with the Train to Gain logo, encouraging businesses to call 0800 015 55 45 or visit traintogain.gov.uk for more information.
Government gives top priority to small businesses
Article about the additional £350m Train to Gain package to help businesses get through the tougher economic climate by building the skills and expertise of their workforce.
